She’s All About Upcycling

 So the floor was dirty but I’ll let it pass because these jeans are so fun!  They’re fun to look at, and man were they fun to make! I recycled these old jeans, adding patches of cut up old denim jeans, some of which I bleached. I also printed on them and painted with blue fabric paint over the top! I’ll say it again, reduce, reuse, UPCYCLE!

  Nudie Jeans. They’re expensive, there’s no denying it, but their philosophies are moving toward the future of fashion.  Nudie as a brand are deeply concerned with sustainability, and have implemented a number of practises that promote sustainable and recycled fashion.  The first reason to consider Nudie for your next pair of jeans: They give their customers the option for free repairs on their jeans, lengthening the life of their clothing. They also have a buy back scheme that allows you to sell your jeans back to Nudie, who in turn give you a discount on a new pair of jeans. Yes you heard that right, give them your worn out, old jeans and your new pair is cheaper! Nudie Jeans also collaborated with the Australian wool company Waverley Mills in 2020. Nudie donated a collection of second hand jeans they weren’t able to resell and Waverley recycled these jeans into blankets. Waverley took the jeans, ragged the denim into a pulp and combined it with their wool through a carding process.

Fast fashion is out. Recycled is in.  Not only does recycling clothing save you money, it’s environmentally ideal. There’s nothing worse than loving a piece of clothing and wearing it out, so why throw it away? Repurpose it - reduce, reuse, recycle as they say. There’s a few companies out there promoting recycled fashion, but it’s still in its early days. Why not contribute to it from home? A little creativity and some time, and you’ll have a one of a kind piece of wearable art. What more do I need to say? 

I previously painted flames on this pair of jeans and my cousin fell in love with them, so with her direction I customised them even further… here’s the process.