The Nudie way…
Nudie Jeans. They’re expensive, there’s no denying it, but their philosophies are moving toward the future of fashion.
Nudie as a brand are deeply concerned with sustainability, and have implemented a number of practises that promote sustainable and recycled fashion.
The first reason to consider Nudie for your next pair of jeans: They give their customers the option for free repairs on their jeans, lengthening the life of their clothing.
They also have a buy back scheme that allows you to sell your jeans back to Nudie, who in turn give you a discount on a new pair of jeans. Yes you heard that right, give them your worn out, old jeans and your new pair is cheaper!
Nudie Jeans also collaborated with the Australian wool company Waverley Mills in 2020. Nudie donated a collection of second hand jeans they weren’t able to resell and Waverley recycled these jeans into blankets. Waverley took the jeans, ragged the denim into a pulp and combined it with their wool through a carding process. The yarn was then spun and woven into blankets. Waverley only used the legs of the jeans for their yarn, re-donating the rest of the jeans, which are now… you guessed it, shorts! These shorts were given to second hand store holders to be upcycled, resold and recycled, AGAIN!
I’ll leave it here though.
Look into it, that’s all I’ll say.
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